V&A Process Manufacturing Website and Sales Funnel

The siblings of family-owned business V&A Process were frustrated.  After three years of investing their marketing budget with ThomasNET, V&A Process had wasted thousands of dollars on digital marketing that only produced 12 leads and little revenue.



Every manufacturer deserves to get an ROI on their marketing investment without getting overcharged.  Discover how a plastic welding rod manufacturer saw an immediate increase in leads and sales.

V&A Process Family Business Owners

Our previous experience with our website design left us frustrated and unhappy with the outcome. Aespire’s process proved to be what you would expect and want a web design experience and company to be.

Before and After Manufacturing Website Redesign

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Manufacturing website without sales funnel
manufacturing construction materials website after sales funnel

A Customer-focused Manufacturing Website

Easy-to-Navigate Categories

After a review, we advised V&A Process to simplify product categories.  Then we enhanced the category selection with quick overviews that educate the customer and improve organic search engine optimization.


“The updated website has relieved us of most of the tedious and lengthy phone calls of customers when they are trying to decide what their needs are and if we can provide the welding rod for their projects/work.” —Owners, V&A Process

Making Quotes and Ordering Easier

From the multiple search and filtering options on the website to a custom quote form that places leads directly into a CRM and sales funnel, every aspect of the V&A Process website is designed to generate leads and increase sales.


“Time was wasted in going back and forth with the customers to get information needed to accurately quote materials.  By providing the material options such as shape, size, color, etc., the customers can predetermine what is available and if it fits their needs and specifications for our material before their place their orders or request quotes.” — Owners, V&A Process

Improved Customer Experience

With a consistent flow of leads, the implementation of a recommended upgrade to an inventory and accounting system, and a website that helps convert product researchers into buyers, V&A Process was poised for growth even during a global pandemic and economic downturn.


“Since the new website was launched, we have had an increased number of visits and sales leads.  We feel good that we can spend more time with consultations of first-time customers who need more guidance with products and can answer their questions.” — Owners, V&A Process

New website reduces calls, increases leads and quote requests

Since the new website was launched, we have had an increased number of visits to our website.  Our customers call for quotes with the information they need because they can navigate and determine their needs beforehand. We are proud to welcome people to our website.”

Manufacturing website sales funnel plastic welding rods

A Successful Website Marketing and Sales Funnel

Before working with Aespire, V&A Process wasted time answering questions about products because their ThomasNET website was confusing to customers.

V&A Process started by creating a clear message about its plastic welding rod product with the StoryBrand Framework.

Now, V&A Process’ customers know how to find the custom plastic welding rods they need to do their job right the first time.

The V&A Process sales funnel includes

  • Clear messaging about how their product solves their customer’s problems
  • A modern manufacturing website
  • A lead-generating quote form that helps the customers specify the right product for their needs
  • Marketing email and one-to-one customer and OEM support

How Does a Marketing Funnel Work?

What was it like to work with Aespire?
  • What was the challenge or problem you needed to solve?

    We approached Aespire because our business needed a more updated, user-friendly website.  Our previous website was cumbersome to navigate and poorly constructed for the needs of our customers.  


    Within our new website we required that it be created so that our customers could request quotes more easily by providing dropdowns of options for material.  


    We then would have all the information needed in order to quote accurately.  We also wanted to provide the extensive list of the products we make so that our customers/potential customers have knowledge of all that we can offer to them.

  • What was the problem costing your business?

    Time was wasted in going back and forth with the customers to get information needed to accurately quote materials.  


    By providing the material options such as shape, size, color, etc., the customers can predetermine what is available and if it fits their needs and specifications for our material before their place their orders or request quotes.

  • How did Aespire’s process help guide your team?

    Our previous experience with the website design left us frustrated and unhappy with the outcome.  


    However, Aespire’s process proved to be what you would expect and want a web design company to be.  Aespire walked us through the best and easiest way to update our website and present all the options for the materials we offer.  Aespire explained the process to make it easier to understand what needed to be done to make our website more user friendly and beneficial to both us and our customers.  Aespire broke down what was needed to be done into manageable pieces, so we were not too overwhelmed.    


    Most importantly, Aespire was always available to answer question and help with any problems that arose.

  • What solutions did Aespire recommend, and how did it solve your problem?

    Aespire provided an easy way to present all options available for different materials and easier for our customers to navigate the website.  


    Aespire’s knowledge and creativity resulted in a website that we are proud to have our customers/potential customers access.  


    Aespire presented other options to ease some of our business-related needs which we will consider in the future

  • How has Aespire’s guidance contributed to V&A Process’ success?

    Since the new website was launched, we have had an increased number of visits to our website.  Our customers call for quotes with the information they need because they can navigate and determine their needs beforehand.   This cuts down on the length of the phone calls.  The website looks more professional and inviting to use.  Aespire greatly increased the user-friendly aspect of the website.

  • What have been the results since the new website launched?

    Having the updated website has relieved us of most of the tedious and lengthy phone calls of customers when they are trying to decide what their needs are and if we can provide the welding rod for their projects/work.  Therefore, the annoyance that some of the call caused has eased the frustration level.  


    We feel good that we can spend more time with consultations of first-time customers who need more guidance with products and can answer their questions. Plus, some of the customers require custom orders that involve more time.  

800 %
Increase in Leads
2: 45
Average Visit Length
500 %
Increase in Weekly Visits
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