How to Build a StoryBrand Business Website

When you rely on a Facebook Business Page, your visitors or followers are distracted.  Your content sits beside Facebook ads and other distractions that seek to lure your visitor away.

It doesn’t have to be that way.  You need a website that’s easy to update, simple to customize, and gives you control over what type of personalized messages and content your visitor's experience.

You work too hard on your business to depend on Facebook to manage your reputation and build trust with current and prospective consumers.

Your customers deserve the best experience

To build a website that engages customers and grows your business, avoid this common mistake: 

Many businesses make the central idea of their website all about their own business — their history, their accolades, their team — and they never make a connection with their customers. 

They don’t use the words that speak to their customers’ problems. As a result, people fail to understand why your business will help them, and they move on to your competitor.

Here are 7 reasons why your business will grow faster when you have a company-managed website:

Reason #1: A Facebook page is a marketing tool, not a website

A Facebook page does have its benefits (we said benefits; not advantages). It’s free, easy to set up, and with a monthly active user base of over 2 billion, it provides business owners with the opportunity to attract numerous leads and a simple way for consumers to interact and contact your business.

The problem is, anything posted on a Facebook page is time-sensitive. With each new post created, the previous post gets pushed further down the page’s timeline until it’s no longer visible. Once it’s off the page, it might as well be invisible.  To find it again, visitors will have to do some serious scrolling or searching.

Reason #2: A Facebook page’s SEO is limited

Since all Facebook pages follow the same template, there’s virtually nothing you can do to tailor content and keywords for better discoverability (especially in organic searches. An organic search occurs when an individual types a phrase into Google or another search engine.

Reason #3: Facebook owns your Facebook Business Page

Think about it this way—you pour your heart and soul into your business—and deserve to reap the rewards of your labor to build a life you love.

You read the terms and conditions, didn’t you? Any page created on Facebook belongs to Facebook first. Whoever set up the page or profile merely rents it.  No reward is guaranteed for any efforts made to boost engagement on Facebook. All a ‘like’ on a Facebook page means is that a user is interested in the page’s content. That’s it!

Reason #4: Your branded website belongs to your businesses

On your website, your business and visitors come first.  Any lead-generating tool or content on your website should be there to help you to accomplish three objectives: 1) Build your brand, 2) Engage people, and 3) grow your business. 

For every business-boosting tool (eCommerce, Marketing, Analytics) that Facebook might offer on its platform, there is a better, more-robust real-world counterpart that can easily be used for your small business site.

Reason #5: Your website builds your brand

What does a website tell your client? Everything you want browsers and buyers to know about your brand. Not just who you are, but also the purpose, character, and culture of your business and how that makes you the first choice to solve a buyer’s problems.

Don’t forget — your brand is about the story your customer tells themselves about how your brand helps them live a better life or grow their business — not about how great you think your business is and why they should think the same way.

Reason #6: Your website engages your visitor through stories

Every business has a story to tell, but the people who visit your website have a story too — one where they’re trying to figure out how your brand fits into their story.  Your website should invite people into a story and create a highly engaging visitor experience that speaks directly to buyer’s needs.

Your clients and customers listen when you share words and images that evoke emotion and improve interaction. When that happens, your business grows!

Reason #7: Your website is a customer engagement experience

Your website delivers more than products and services; it also creates an experience and drives engagement with your brand. 

Which of these resonates more with you: a “home-repair service that does quick, good work,” or “It’s frustrating when something in your home breaks down and you don’t have the skills to fix it yourself. Call our family-run business to solves your home repair problem in less time and at a lower cost so you can get back to doing what you love...”? 

Customer experience that aligns with your brand story turns a business into a brand that distinguishes it from similar service providers, and turns your clients into ambassadors and raving fans.

You Deserve a Website that Helps you Build a Brand People Love

If your brand deserves to be great, why should it settle for being average?

Stop depending on Facebook and make a smart business decision so you’re in control of your business’ brand, content, and reputation with a custom website that drives consumer engagement and business growth.